Our insights

The Pit Lane.

“Most marketers now use AI weekly. Fewer than three in ten work for a company rewiring how marketing works around it.”
01 · The competency trap
“The inefficiency isn’t yours. It’s inherited.”
02 · Six habits marketing built for a world that’s gone
“Attendance was always a proxy for impact. The proxy just expired.”
03 · How long do I need to work here to make an impact?
“No marketing campaign has ever failed, in the report marketing writes about itself.”
04 · Your FD is right to be sceptical.
“Marketing got good at doing things because it couldn’t know things. It can now.”
05 · Marketing’s job was never campaigns and funnels
“The sale doesn’t start at the first call. It starts when the list is written.”
06 · Your buyer’s shortlist is already built
“A policy can’t oversee anything. A person can.”
07 · Everyone has an AI strategy. Few have a plan for the people.

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