How we work with you
Evidence first. Then the answer that fits.
Everything we offer sits behind one question: for each gap in your marketing function, should you hire it, borrow it, automate it or stop doing it? We answer it with evidence, then supply what the evidence says, so that marketing contributes more to growth.
Every placement and playbook answers a named gap. If you know it already, we start there; the Stocktake finds the ones you don’t.
1 · Diagnose
Two ways to find out where you stand.
Both produce evidence you can check. Neither commits you to anything that follows.
Visibility Snapshot
What AI assistants say when a buyer in your category asks for a recommendation. Every prompt is run repeatedly and cold, and the result is a mention rate with the sources the assistants cited. Five working days.
A re-measure 90 days after the fixes go in is included.
Marketing Stocktake
Your marketing function scored against 36 capabilities in seven domains, from four evidence streams: your work, your systems, your public footprint and your team. Every gap is mapped to Build, Borrow, Bot or stop.
The Stocktake fee is not credited against later work, so the answer is never shaped by what we would sell next. A data processing agreement is signed before we have any access.
2 · Install
Every gap has three answers. And a fourth that few will say aloud.
We supply the first three and say the fourth out loud. Because we supply all of them, our revenue model doesn’t decide.
Build
For capability that is strategic, constant and differentiating: the one or two anchor roles. We qualify the gap, write the spec against today’s operating model, and run the search. It is not a copy of the last job description.
Borrow
For skills needed for a short or medium term, typically one to three days a week, or permanently where the need is constant. Capability moves into your team while the work is done.
Bot
For repeatable, high-volume work, running continuously under human supervision, with gates on anything that matters. Anything a playbook sends to a customer was written or approved by a named person before it could go out.
Fail all three tests and the honest answer is to stop. The work is a relic, and few who bill for it will say so. We say it in the Stocktake: a fixed fee with no hidden work programme.
The Crew and the Engine are scoped to the gaps. Get in touch and tell us what you need.
3 · Keep
We install, manage and measure.
Engine Care
A monthly subscription per playbook. We operate it, watch it for drift, cost and errors, apply upgrades, and report each month on what it did and what it was worth, so a named person stays accountable for it.
Measured again
A Visibility Snapshot is re-measured 90 days after its fixes go in, so you see whether anything moved. The result is a number you can compare with the first one.