The Engine

The repeatable work, running continuously. Supervised by a named person.

The Engine is a set of agentic playbooks for work that is repeatable, rule-based and high-volume. Each has a human owner, approval gates and a decision log you can read. Anything a playbook sends to a customer was written or approved by a named person before it could go out.

Start with a Marketing StocktakeContact us

Fifteen playbooks, in four families, each chosen against a named gap.

What every playbook does the same way

Six rules every playbook follows.

Rule 1

It starts by suggesting

A playbook proposes and a person approves, until it has proved it is right.

Rule 2

Money and customers need a person

Anything that spends money is approved by a named person first. Anything a playbook sends to a customer was written or approved by a named person before it could go out.

Rule 3

It only reaches what you give it

Scoped access that you can revoke at any time. Revoke it and the playbook stops.

Rule 4

Hard limits are enforced, not requested

Cost and volume limits are enforced by the software, and changes can be rolled back.

Rule 5

Every step is logged

What it did, when and why, in a decision log you can read. It is your audit trail.

Rule 6

A named person owns it

Every playbook has a human owner, from your team or from our Crew.

The full standard is on one page, how we use AI: what we do, what we refuse, and what happens to your people.

The fifteen playbooks

Fifteen playbooks, in four families.

Every playbook passes the same test: the work is repeatable, rule-based and high-volume. Together they cover the standard processes of marketing, and how AI assistants find your company. Each family is named for the outcome it delivers, and each playbook maps to a capability in our framework.

Five playbooks

Automate the ops

The routine operating work that keeps marketing running, handled continuously so your people spend their time on judgement. Whatever leaves the building was written or approved by a person first.

Four playbooks

Enhance execution

The work your team already does, taken further: more output in your voice, faster response, sharper awareness of the market. Every piece is approved by a person.

Three playbooks

Optimise in flight

Live activity watched and improved while it is still running. Every change is suggested for a person to approve.

Three playbooks

Be found by agents

How AI assistants find, describe and recommend your company, measured and improved. This family is the measurement behind the Visibility Snapshot.

How the Engine is bought

Installed once. Cared for every month.

1 · Start from a gap

Chosen from evidence

Every playbook answers a named gap. The Stocktake finds the gaps, and a Visibility Snapshot finds the visibility ones. If you already know yours, we start there.

2 · Deploy

A one-off set-up

We configure the playbook to your systems and your voice. It starts by suggesting, and a person approves everything until it has earned more.

3 · Engine Care

A monthly subscription per playbook

We operate it, watch it for drift, cost and errors, apply upgrades, and report each month on what it did and what it was worth. A named person stays accountable for it.

Where your information goes

Two pictures, and one of them needs no access at all.

No access to your systems

Be found by agents

These playbooks ask public AI assistants what they say about a brand and read public pages. There is nothing to connect and no client personal data to hold.

Inside your systems

The connected playbooks

  • One isolated container per client, in a UK or EU region
  • Access through scoped tokens you can revoke at any time
  • Only the fields a step needs reach the model, and the provider does not train on API data
  • Every step in a decision log that is your audit trail

A data processing agreement is signed before any playbook connects to your systems. The full data posture is available on request.

Straight answers

Questions about the Engine.

Can I buy Engine playbooks without doing the Stocktake first?
Yes. The Stocktake is how we choose playbooks, not a gate you have to pass. If you already know the gap, because you have your own audit, a Visibility Snapshot or a clear problem with one process, we start from that. We will not deploy a playbook against no named gap, because it would have nothing to be measured against. So the gap, the owner and the measure are written down before we configure anything. If you are not sure which work to automate, the Stocktake is the better route, and the only one that also tells you what to hire or borrow instead.
Can I start with one playbook?
Yes. The one-off set-up and the monthly Engine Care subscription are both per playbook, so you can start with one and add others when you are ready. The playbooks in the Be found by agents family need no access to your systems, which makes them the lightest place to start. A Visibility Snapshot is the usual way in.
Can I run the Engine without the Crew?
Yes, if one of your own people owns each playbook. Every playbook needs a named human owner who approves what it proposes. That can be someone in your team or a member of our Crew. Where a playbook covers work a Crew role owns, it comes with the role.
Does the Engine send anything to customers on its own?
Three of the fifteen playbooks can send a message: event follow-ups, campaign variants, and meeting times on an inbound enquiry. Every word they send was written or approved by a named person before it could go out. They select and send, and they do not compose. A reply written for one individual is drafted and waits for a person to send it, and price, contract and complaint always go to a person. Anything that spends money is approved by a named person first. Every step is logged in a decision log you can read, and you can revoke the playbook’s access at any time. Revoke it and the playbook stops. The full standard is on how we use AI.

No distance. The Engine does not run apart from the Crew. Every playbook has a named human owner, and where a playbook covers work a Crew role owns, it comes with the role.

See the other half. The Crew: specialist skills for however long you need them.

Start here

Find out which work in your function should be automated.

Start with a Marketing StocktakeContact usSee the Crew

The Stocktake scores the work against our capability framework and tells you which gaps to hire for, borrow, automate or stop doing. The Engine is one of those four answers, never the default.